The beauty of blogging is that almost any one can blog and about anything. A blog should be personal, yet engaging and informative. When I write a post I ask myself 2 questions: who is going to read this and why. Establishing a niche and knowing your target audience also helps when it comes to blogging. I’ll talk more about this in a future post.
Many readers don’t read blogs just to read them. They are looking for advice, entertainment, or information. This is why I think list posts perform well. A post titled “5 Ways To Become More Organized at Home” may perform better than “Ways to Become More Organized“. The reader expects to get 5 solid tips when reading the first post.
List posts don’t always outperform conventional blog posts. Your traffic and engagement depend on a lot of things; how long you’ve been blogging, where people can find your posts, what you blog about, and etc. But list posts can definitely help increase engagement.
1. You are telling the reader EXACTLY what to expect.
In today’s fast paced society a lot of people want their information quickly and to the point. List posts are a great way to accomplish this. The reader can quickly skim through your post and find what they are looking for easily. If you are worried about your bounce rate skyrocketing, don’t stress too much. If a reader clicked on your list post they ARE looking for the information you are offering and will likely read through (and possibly revisit) your post to find what they what.
2. List post perform well on Pinterest.
I’ve only been using Pinterest for a few months for Soulful Success but I can tell you that my list post outperform my conventional blog posts. I believe that this partially ties into reason number 1. People go on Pinterest looking for various types of information such as tips, how-to’s, recipes and more. List posts usually tend to stick out more. Pinterest is a great source of traffic for bloggers if you use it consistently.
3. List post are quicker to write.
Need to get some content out quickly without sacrificing quality? Write a list post! You can still give your reader great tips and advice because list posts are straight forward. I’m a busy single mom so I often write list posts because I can crank them out pretty quickly. Personally I don’t like writing short posts (1 or 2 paragraphs) because my blog is more of an informational one. Short posts don’t exactly fit by blog style and I don’t feel like I can give the reader much information. List posts are shorter, easier to read posts that can still deliver great information to the reader.
Another great thing about list posts is that they can be as long (or as short) as you want them to be! I’ve read posts with 3 points and some with over 100! Just be sure that when you are writing a list post that you don’t look over quality. Readers are still looking for thoughtfully written posts. Remember: don’t skimp your audience! The points you make on list posts can also be used for future blog posts. If you have 5 tips on how to achieve clear skin, you can take each point and write a seperate post about it, going more into depth about each point. There are a lot of benefits to list posts. What are some things you like or dislike about writing (or reading) list posts?